Drybar
Creative Director Cameron Webb
Art Director Andrea Rell
Copywriters Leah Dieterich, Jamie Sanders
A few samples of digital and in-store campaigns for Drybar blowout salons, starting with a new product launch for Liquid Glass Miracle Smoothing Sealant. An extension of the hair care product line’s smoothing collection, we wanted the campaign to evoke dramatic sleekness.
I worked on a team of designers to tackle the marketing needs of the brand consisting of email campaigns, website assets, in-store signage and collateral, social media graphics and more.