Barbie on TikTok
Role Art Director
Set and prop fabrication and styling in 11-inch doll scale.
Click here to visit the official Barbie TikTok channel.
Press & Accolades
-
“Concepts and scripts—which the creative team puts together with a writers room—are debated and finalized. At the art department, I’m invited to play with a convincingly half-eaten pile of miniature chicken wings being prepped for a Super Bowl concept. (Observes one of my guides: ‘No bite marks in the celery though,’ to which an art department staffer reasons, ‘Nobody wants garnish.’) I set the teeny wings down next to an also-teeny brown paper delivery bag that already has a micro receipt stapled on it, the better for Ken to transport the wings to Barbie’s watch party. ‘It’s so small,’ Olivier Loranger Gagnon, who oversees the TikTok shoots, explains, ‘but people do notice.’”
-
“In the weeks leading up to the July 21 premiere of the highly anticipated “Barbie” movie, dozens of brands rushed to capitalize on the pop culture craze with hot pink product collaborations. But even more brands jumped on the “Barbie” movie buzz through social media posts—and, naturally, the TikTok account for the dolls at the center of the film had to get involved, too. On the day before the film’s release, the Barbie TikTok account posted a scaled-down version of the “Barbie” movie’s premiere that featured several Barbie dolls themselves walking the pink carpet.”
-
2024 People’s Voice Winner: Social, Television & Film category - Barbie celebrates Barbie the Movie